There are many factors in Google rankings that make your position on google and help to improve your rankings on the search engine.
Search engine ranking only depends on the interest of visitors to your site and how much time he/she spends over there.
A visitor scrolls your site up and down to check the article’s bullet points, sub-headings, pictures, infographics, and videos when lands on the web page.This scrolling holds the users on-site, but does this scrolling helpful for SEO rankings?
In this write-up, we will discuss “Does bounce rate include scrolling.”
Before diving deeper into the subject, let’s describe some additional information that will help you understand the subject matter deeply. And also boost your knowledge to the next level.
If you are in a hurry, then you can jump to the specific section by clicking on the below sub-headings.
Table of contents
- What is the bounce rate?
- What is scrolling?
- Relation of bounce rate with scrolling?
- Does the bounce rate include scrolling?
What is the bounce rate?
Bounce rate is the percentage of visitors that visit the webpage and then leave it before taking action, such as filling out a form, clicking on the link, commenting on your article, or buying some products.
The bounce rate is a single-page session. Your website bounce rate is the percentage of people visiting your website page. And without going toward the next page, they leave your page. And users don’t click on anything else on your page.
Bouncing back on the reader creates a bad impression on search engines and rankings. Google considers your source irrelevant to the related topic and increases your bounce rate.
In short, the lower the time on a page higher will be the bounce rate and vice versa.
What is scrolling?
“Scrolling means going up and down during the session within the page to investigate for relevant content information, images, videos, and other data.”
During the scrolling page, visitors usually don’t take an action, the User just gets a quick review of the whole article. Scrolling is recorded in the bounce rate of your webpage if a website visitor does not go to another page.
Relationship between Bounce rate and scrolling
There is a little bit of a relation between bounce rate and scrolling. Bounce rate is the percentage of people bouncing back from your site without taking action.
Bounce rate is a single-page session divided by all sessions of visitors when landing on the page, or we can say it is the percentage of visitors that visit and view only a single page. This session is noted as a single request to the analytics server.
Bounce rate is the interest and behavior of a visitor and how much time he/she spends in one session. Then these all sessions result in an average page session of the site.
While scrolling is going up and down on that page by scrolling it. The bounce rate of the webpage will be affected by leaving the page.
Scrolling is just the visitor’s extensive (rough) reading and site monitoring. It can be noted when visitors, visit your site and leave without taking an action. Scrolling is the action of sliding of site page up and down by visitors.
No matter how much time a visitor spends on your page scrolling it up and down. An on-page bounce rate of the website will be extremely high. However, google analytics does not count it as an activity.
Does the bounce rate include scrolling?
“Yes, it does when a visitor scrolls your webpage up and down by not taking action, such as making a purchase, clicking on an internal link, or filling any form on the page. Scrolling is counted in the bounce rate of the webpage and creates a destructive effect on website stability and relevancy. It is not beneficial for website rankings.”
Bounce rate is an internet marketing term. It is a google analytics metric that measures the user’s percentage when they land on the page of your website.
After landing on the web page, users randomly look at the page by scrolling it and noticing the main headings, related pictures, internal links, videos, and infographics of the related subject on the site. The reader spends more time on helpful and informative sites.
Once you create the reader’s interest and attraction towards the site, the visitors scroll your site again and again, and their interest creates the ranking ratio of your site.
A low (SEO-friendly) Bounce rate refers to good quality content that gives a complete concept to the reader and fulfills their needs.
In case of wrong or insufficient information, visitors don’t like the website page and leave it instantly without staying further on the page. It leads to a high bounce rate, and a severe issue affecting your website rankings.
Users just scroll your web page and get bounced back, if your page doesn’t meet the search intent of the required topic. Or maybe your page looks weird on the user’s device. Or your content is hard to read and not easy to understand.
With all these guesses the reader can’t stay on your web page. However, a heatmap (help to understand your users) can help you visualize your site data and the behavior and interest (clicks) of the visitors on your page.
You can understand how the users behave on your site, how they feel and what they need, and why they are scrolling your site and increasing or decreasing the bounce rate.
In this case, Hotjar and Crazyegg are the best options that let you know about the user’s psychology toward your site and content.
Hotjar gives their basic level free where you can manage more than a thousand sessions of the site and understand why readers are just scrolling and bouncing back.
Do you know the best bounce rate for a website?
You need to focus on the website’s Bounce rate in google analytics. Do you know the different bounce rates that cause on websites in different ways? Look at the lines below.
- 24 to 40 % is quite excellent.
- 41 to 55 % is a rough average.
- 56 to 70 percent is higher than average. But may not be dangerous depending on website stability.
- More than 70 percent are disappointed with everything that is on the blog or website. It creates a dangerous situation in destroying your website.
Note: When high traffic stays on your website, will be the bounce rate. And this is quite helpful and amazing for website ranking. But when traffic is not staying on your site, it means a more remarkable will be bounce rate. Your website ranking can be affected by a bounce rate of more than 70%.
Bounce rate is the rate of bouncing back of visitors from the site. So when visitors randomly slide web-page up and down it is called the scrolling of the webpage. Bounce rate is mainly used for website ranking because it is one of the SEO factors.
In this write-up, you have almost covered your question, “Does bounce rate include scrolling?” Also, you have picked the idea of bounce rate, scrolling, and the relation between scrolling and bounce rate.
Let me know your opinion, whether this blog was beneficial for you or not and why. I would love to hear back from you in the comment section.